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Franchise Business Consultant - Toronto

Date: May 19, 2023

Location: Toronto, CA

Company: TBC Corporation


The Franchise Business Consultant is the primary point of contact between Midas and its franchisees.  The primary purpose of this position is to assist franchisees in building successful businesses.  It is essential that the Franchise Business Consultant is able to build and maintain relationships with franchisees in order to deepen the commitment of the franchisee to the brand, compliance, and overall growth.


Preferred location is Toronto as book of business is focused in the Toronto Region.

Job Responsibilities

  • Responsible for developing beneficial business relationships with all franchises in the territory and creating an atmosphere of teamwork.
  • Collaborate to achieving clear targets, goals and business plans.
  • Conduct annual business reviews with assigned franchisees to establish goals around growth, profitability, and succession plans.  When appropriate assist franchises in implementing exit strategies.
  • Analyze operational franchisee performance to identify areas of opportunity for increasing sales and profitability.   Make recommendations for business and operational improvement while assisting franchisees and their management teams in implementing new processes to achieve goals.
  • Use business judgment to create the most value for the franchise group and use the accomplishments to help influence others.
  • Ensure that the Midas brand is protected and well represented by assigned franchisees in all respects in accordance with existing Midas polices and standards.
  • Plan and lead regional meetings as required.
  • Identify new store growth opportunities in assigned markets with existing franchisees, potential independent conversion candidates and awareness of potential real estate opportunities.
  • Understand the strengths and opportunities that exist with advertising, marketing and franchisee markets.
  • Other duties as assigned. 


  • Must be able to travel 25 to 50%.
  • A minimum of 5 years of experience managing a retail tire or automotive service business is preferred. 
  • Multi-store and/or multi-state management experience is heavily preferred.
  • Proven experience in retail business planning, franchise growth and succession planning with a solid understanding of operational execution in retail.
  • Outstanding track record of creating beneficial business partnerships and collaborating with others in a team environment to achieve set goals.
  • A minimum of 5 years of experience managing a retail tire or automotive service business is preferred.  Multi-store and/or multi- state management experience is a plus.
  • Able to think strategically while analyzing individual businesses for performance.   Identify issues, evaluate options, prioritize efforts, and develop/implement appropriate actions for growth.
  • Clear understanding of financial drivers of franchise business operations, market conditions, competitive landscape and trends.
  • Excellent communication and interpersonal skills with various audiences to influence behavior, resolve issues and gain commitment.  Have a high comfort level interacting with franchisees and corporate management.
  • An ability to keep balance and objectivity while building rapport.
  • Must be good at managing time, setting targets, working independently, meeting deadlines, and consistently deliver results.
  • French-Bilingual is a plus


  • Supplemental Insurance:  Medical/Dental/Vision
  • Company Paid Basic Life Insurance
  • Company Paid Long Term Disability
  • Company Paid Short Term Disability
  • Group Registered Retirement Savings Plan (RRSP)
  • Company Contribution to Deferred Profit Sharing Plan
  • Employee Assistance Program
  • And more!

Company Overview

For 60 years, TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tires, has been a tire company ahead of the curve. Through worldwide operations spanning wholesale, retail, and franchise, TBC also provides automotive maintenance and repair services with best-in-class brands. TBC meets the needs of consumers in search of total car care at more than 3,200 franchised and company-operated tire and automotive service centers under the brands NTB®, Tire Kingdom®, Big O Tires® and Midas®. TBC serves wholesale customers in the United States, Canada, Latin America, Mexico and the Middle East through NTW, TBC Brands, TBC Dealer Group, TBC International and TBC de Mexico.


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