Alex's Lemonade Stand Foundation

In 2006, Big O Tires® began supporting Alex’s Lemonade Stand Foundation (ALSF). In addition to company donations, franchisees host lemonade stands to raise cancer awareness and encourage customers to contribute by purchasing paper lemons. Over a decade later, Big O Tires® and TBC Corporation continue to strongly support ALSF’s efforts to discover cures for all childhood cancers.

Honda Classic

Tire Kingdom® is a Founders Club Partner for the Honda Classic, a South Florida golf tournament for the PGA Tour. Tournament proceeds go to the Children’s Healthcare Charity to support initiatives that advance and enhance the diagnosis, treatment and prevention of childhood disease and disorders.

American Heart Association

TBC Corporation joined forces with the American Heart Association® as the signature sponsor for the 2016 Palm Beach County Heart Walk®. Throughout the year, TBC Associates participated in activities to raise money and awareness for the event to help save lives from our country’s No.1 and No. 5 killers—heart disease and stroke. The 2016 event was the most successful Heart Walk® in Palm Beach County history.


Tire Kingdom® is a premier sponsor for SunFest, Florida’s largest waterfront music and art festival. The 4-day event has a positive impact on the local economy, and the year-round SunFest 365 program gives back to the community through auction & non-profit fundraising, college scholarships and more.