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Vice President, Communications

Date: Jan 7, 2022

Location: Palm Beach Gardens, FL, US, 33410

Company: TBC Corporation


TBC Corporation is searching for a Vice President, Communications. The ideal candidate will demonstrate the necessary strategic thinking to build and drive a successful enterprise-wide communications strategy that is in line with the company’s strategic vision and increases value and engagement of all TBC Associates.   This professional will work collaboratively with all department and functional leaders as well as other internal teams to identify gaps, opportunities and assess communications needs as it relates to the overall enterprise and it’s stated mission, vision and values of the company.

Job Responsibilities

  • Creates, implements and oversees strategic direction and leadership for the organization's communication programs and its products.
  • Provides supervision and direction to staff.
  • Works with cross functional teams to develop and execute the communications strategic plan.
  • Coordinates and aligns communications plans with business and brand strategies.
  • Responsible for researching, writing and editing complex corporate messages, news releases, marketing materials, employee communications, web content and social media.
  • Works on communication efforts supporting the business unit including internal and external messaging, employee hiring materials, presentations on project status and plans, and coordinates efforts among various departments.
  • Supports CEO and other executives, serving as a writer for leadership messages, including script writing.
  • Measures and analyzes communications program effectiveness and identifies opportunities for continuous improvement.
  • Manages employee communications projects including employee Intranet.


  • Experience in both external (public/media relations) and internal (employee communications).
  • Integrated communications campaign development and management.
  • Flexibility to travel, if needed.
  • Able to demonstrate strategic thinking competencies and develop and implement tactics to achieve organizational goals, and utilizes the necessary resources to accomplish those goals
  • Excellent oral and written communication skills with a firm command of proper grammar usage.  Ability to edit all forms of communications with an eye for detail
  • Outstanding planning and organizing skills and can develop action plans and manage multiple tasks and meet aggressive deadlines
  • A bachelor’s degree in a related field and at least 7 years of experience leading a corporate communications organization


  • Medical, Dental and Vision coverage
  • Company paid short term disability and company subsidized long term disability
  • Company paid life insurance
  • 401(k) with company match and immediate 100% vesting
  • Generous paid vacation and paid time off
  • Company paid ASE Certification and Career Path Development programs
  • Flexible spending account
  • Employee assistance program
  • Employee automotive service discounts
  • And more!

Company Overview

For 65 years, TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tires, has been a tire company ahead of the curve. Through worldwide operations spanning wholesale, retail, and franchise, TBC also provides automotive maintenance and repair services with best-in-class brands. TBC meets the needs of consumers in search of total car care at more than 3,200 franchised and company-operated tire and automotive service centers under the brands NTB®, Tire Kingdom®, Big O Tires® and Midas®. TBC serves wholesale customers in the United States, Canada, Latin America and Mexico through TBC Brands, TBC Dealer Group, TBC International and TBC de Mexico.


TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.

Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami

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