Senior Manager, Brand Management and Merchandising

Compensation Data

Company Overview

For more than 70 years, TBC Corporation has been a leader in the mobility industry and one of North America’s largest marketers and distributors of automotive replacement tires through wholesale operations. Additionally, TBC responds to the needs of consumers in search of total car care at nearly 470 franchised tire and automotive service centers under the award-winning Big O Tires® brand. TBC is headquartered in Palm Beach Gardens, Florida.

With $5 billion in revenue and more than 3,000 employees in the U.S. and Mexico, TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers and with proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation, one of Japan’s major integrated trading and investment business enterprises. In 2018, Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.

Our values are the foundation of our work, how we interact with each other, and the strategies we employ to fulfill our purpose. These are the practices we use every day – in everything we do:

• Integrity - We act honestly because nothing is more important than our reputation.

• Teamwork - We are better together.
• People-Focused - We put people first – our Associates, customers, franchisees, and partners – and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out.
• Accountability - We own our actions and decisions; we do what we say we are going to do.
• Leave Everything Better - We innovate to improve everything we touch, and we take actions now to protect the future.       

Description

Reporting to the SVP/VP/Sr Director of Category Management, this position is responsible for overseeing and executing strategic initiatives related to category/brand management for the TBC enterprise. Responsible for the management of category/brands including optimization and administration of the appropriate product, pricing, promotional and distribution requirements needed to achieve market share growth. Responsible for translating data-driven insights into actionable strategies that shape product offering and drive business growth. The position involves leading category analysts/managers, collaborating with cross-functional teams, and optimizing category strategies to drive revenue growth and enhance customer satisfaction. The position requires a strong leader with a strategic mindset, excellent analytical skills, and the ability to collaborate effectively across departments.

Job Responsibilities

•    Lead the development and implementation of comprehensive category/brand strategies that align with business goals, drive growth, and support sales and customer needs
•    Analyze market trends, customer preferences, and competitive landscape to identify opportunities for assortment optimization and market expansion
•    Oversee the planning and management of the product assortment for assigned category/brands. Ensure a well-balanced mix of products that cater to customer preferences and align with market trends
•    Develop and execute category road map for specific business channel (5 year for TBC Brands) including product, price, promotion and placement
•    Establish and maintain strong relationships with suppliers. Lead negotiations in conjunction with TBC Purchasing staff to secure favorable terms, product availability, support/special programs, and facilitate required supplier collaboration on new product introductions, proactive life cycle management, and drive product innovation
•    Develop and implement effective programs and promotional campaigns that maximize revenue and profitability. Monitor program trends, competitive offerings, and customer responses to inform program decisions
•    Lead and provide category management (assortment and promotional) solutions to key customers
•    Analyze and manage screen indexing to market and understand future trending at the segment and size level
•    Utilize data-driven insights to make informed decisions and recommendations for category performance enhancements. Analyze sales data, market trends, and consumer behavior to identify growth opportunities and optimize strategies
•    Key role participating and influencing in the development of the assigned category/brand planning and forecasting of products
•    Ensure proper coverage and efficiency of tires through regular reviews of on hand inventory, sales velocity, and manufacturer lead times
•    Collaborate closely with sales, marketing, inventory management, demand planning, and operations teams to ensure seamless execution of category strategies. Work together on inventory management, demand planning, and promotional initiatives
•    Provide guidance, mentorship, and performance feedback to category analysts to drive a high-performing and collaborative work environment that encourages innovation, growth and continuous improvement
•    Define and track key performance indicators to measure category/brand performance, including sales, profitability, market share, and customer satisfaction. Regularly assess results and adjust strategies as needed
•    Conduct in-depth market research and analysis to stay informed about industry trends, competitor activities, and emerging customer preferences. Use insights to make strategic decisions and actionable recommendations
•    Anticipate and address potential risks that could impact category/brand performance, such as supply chain disruptions, changing market dynamics, and regulatory changes
•    Support Product Development Director in the development of business analytics for new product introductions. Leverage market trends, customer insights and data to validate business choices and support innovation roadmap
•    Special projects as needed
 

Additional Job Responsibilities

Continued Responsibilities

Added Responsibilities

Qualifications

•    Bachelor’s degree in business, marketing, supply chain, finance or related field
•    5-7 years in sales, merchandising, marketing or supply chain. Experience in Category Management a plus
•    Automotive/Tire industry or related experience a plus
•    Solid understanding of the OE tire market is a plus
•    Competence in leading and managing medium-sized change initiatives.  Ability to assess the impact of changes on individuals, teams and the organization.  Capable of addressing concerns and resolving resistance .  Skilled at coaching and mentoring individuals and teams through the change process
•    Excels at analyzing complex situations, weighing multiple varialbles and predicting outcomes.  Makes informed decisions that align with organizational goals and strategies.  Mentors others in decision-making and fosters a culture of sound judgement
•    Manages the delivery of the project cross-functionally (internal or external), using complex project management processes. Develops detailed work plans for each phase of project activities that identify task dependencies, resource requirements and a phase timeline
•    Keen ability to motivate and influence both internal and external stakeholders, processes and results through the application of leadership, influence, expertise and persuasive communication.  Contributes to the professional development of others, makes an impact on people
•    Understands communication style make influence work and relationships. Uses good judgement to communicate appropriately. Proactively works to adjust style based on audience and points of emphasis
•    High degree of competency and expertise in handling, analyzing, and extracting valuable insights from various types of data. Possesses a deep understanding of data manipulation, statistical analysis, data visualization, and the utilization of advanced analytical tools and techniques
•    Proficient knowledge of Microsoft Office
•    Experience with data analytics/visualization tools (Qlik, PowerBI and/or Alteryx) a plus
•    Profound understanding of productivity patterns and advanced techniques to maximize efficiency.  Consistently achieve their goals, maintain a healthy work-life balance and inspire those around them
•    Possesses a strong foundation in teamwork skills and is capable of contributing meaningfully to team success.  Fosters open dialogue, able to collaborate seamlessly with cross-functional teams.  Takes initiative to address conflicts and facilitates resolution.  Additionally, mentors and supports less experienced team members.
•    Strong ability to set performance goals, track progress and address performance issues.  Identifies training needs, provides developmental opportunities.  Delegates tasks based on team members' strengths and development areas
•    Hybrid (2 days in office) - In Office for Training
•    Willing to travel 10%
 

Benefits

• Market competitive compensation
• 401(k) and Roth with company match. Immediate 100% vesting
• Comprehensive benefits including medical, dental and vision
• Company paid short term disability and employer subsidized long term disability
• Company paid life insurance
• Discounted tire purchasing
• Tuition reimbursement
• Employee assistance program
• Generous paid vacation and paid time off
• Customizable voluntary benefits
• and More!!!

TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.

#joinourteam  #LI-DNI   #tbccorp   #tbc

Mission Critical Competencies

TBC seeks team members who excel in demonstrating our critical competencies to drive organizational capability. In this spirit we view the following as mission critical for this role:

• Strategic Mindset: seeing ahead to future possibilities and translating them into breakthrough strategies.
• Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Cultivates Innovation: Creating new and better ways for the organization to be successful.
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
• Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
• Develops Talent: Developing people to meet both their career goals and the organization's goals.
• Ensures Accountability: Holding self and others accountable to meet commitments.
• Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
• Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Instills Trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Change Management: effective Sponsorship, Change Agent and influencing skills. Adaptive, agile, flexible, open minded. Proven ability to build cross-functional commitment, lead, simplify and scale complex dynamic organizations through transformational change.