Senior Manager, Franchise Training

Compensation Data

Company Overview

For more than 70 years, TBC Corporation has been a leader in the mobility industry and one of North America’s largest marketers and distributors of automotive replacement tires through wholesale operations. Additionally, TBC responds to the needs of consumers in search of total car care at nearly 470 franchised tire and automotive service centers under the award-winning Big O Tires® brand. TBC is headquartered in Palm Beach Gardens, Florida.

With $5 billion in revenue and more than 3,000 employees in the U.S. and Mexico, TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers and with proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation, one of Japan’s major integrated trading and investment business enterprises. In 2018, Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.

Our values are the foundation of our work, how we interact with each other, and the strategies we employ to fulfill our purpose. These are the practices we use every day – in everything we do:

• Integrity - We act honestly because nothing is more important than our reputation.

• Teamwork - We are better together.
• People-Focused - We put people first – our Associates, customers, franchisees, and partners – and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out.
• Accountability - We own our actions and decisions; we do what we say we are going to do.
• Leave Everything Better - We innovate to improve everything we touch, and we take actions now to protect the future.        

Description

The Senior Manager of Training is responsible for designing, developing, and leading the organization’s training strategy, programs, and learning initiatives. This role ensures consistent operational excellence across all locations by creating scalable training systems, managing training teams, and partnering with operations leaders to drive performance, customer experience, and brand standards. The Senior Manager of Training strengthens organizational capability through innovative learning solutions, effective onboarding, and continuous skill development for franchisees, managers, and stores. 

Job Responsibilities

Training Strategy & Leadership

• Develop and execute a comprehensive training strategy aligned with organizational goals and franchise system needs.
• Lead, coach, and manage a high-performing team of trainers, instructional designers, and field training specialists.
• Use data, KPI insights, and operational feedback to evolve training programs and address skill gaps.
• Establish training standards, playbooks, and best practices across the network.

Training Program Development

• Oversee the creation and continuous improvement of training materials, including facilitator guides, eLearning modules, videos, SOPs, and job aids.
• Ensure all programs support operational consistency, customer experience, safety, and brand compliance.
• Manage curriculum for new franchisee onboarding, store openings, POS systems, leadership development, and ongoing skill enhancement.
• Ensure all content aligns with adult learning principles, operational accuracy, and brand voice.

Additional Job Responsibilities

Training Delivery & Execution

• Lead large-scale training rollouts for new systems, technologies, or operational initiatives.
• Coordinate in‑person workshops, virtual sessions, webinars, and blended-learning experiences.
• Oversee training for new store openings, ownership transfers, and major operational transitions.
• Conduct field visits to validate that training is delivering measurable operational performance improvements.

Continued Responsibilities

Cross-Functional Partnership

• Collaborate closely with Operations, Marketing, HR, IT, and Franchise Development to ensure training supports key business priorities.
• Partner with leadership to identify future capability needs and create proactive development pathways.
• Serve as a subject matter expert in training methodology, instructional strategy, and franchise learning.

Added Responsibilities

Performance Measurement

• Track training effectiveness using KPIs, assessments, store performance metrics, and learner feedback.
• Use data to refine curriculum and make recommendations to senior leadership.
• Present training insights, progress updates, and strategic recommendations to executives.

Qualifications

• Bachelor’s degree or equivalent experience
• 7–10+ years of training, learning & development, or operations experience—ideally in retail, franchise, or automotive industries.
• 3–5+ years of leadership experience managing training teams.
• Proven track record of developing training programs that drive operational performance.
• Strong leadership and people development ability.
• Expertise in instructional design principles and adult learning theory.
• Excellent facilitation skills—including in-person, virtual, and hybrid environments.
• Strong project management skills; able to lead large-scale rollouts.
• Ability to analyze performance data and translate insights into action.
• Strong communication, presentation, and relationship building skills.
• Experience with LMS platforms, eLearning tools, and digital learning technologies.
• Ability to travel (25–50%).

Benefits

• Market competitive compensation
• 401(k) and Roth with company match. Immediate 100% vesting
• Comprehensive benefits including medical, dental and vision
• Company paid short term disability and employer subsidized long term disability
• Company paid life insurance
• Discounted tire purchasing
• Tuition reimbursement
• Employee assistance program
• Generous paid vacation and paid time off
• Customizable voluntary benefits
• and More!!!

Mission Critical Competencies

TBC seeks team members who excel in demonstrating our critical competencies to drive organizational capability. In this spirit we view the following as mission critical for this role:

• Strategic Mindset: seeing ahead to future possibilities and translating them into breakthrough strategies.
• Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Cultivates Innovation: Creating new and better ways for the organization to be successful.
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
• Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
• Develops Talent: Developing people to meet both their career goals and the organization's goals.
• Ensures Accountability: Holding self and others accountable to meet commitments.
• Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
• Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Instills Trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Change Management: effective Sponsorship, Change Agent and influencing skills. Adaptive, agile, flexible, open minded. Proven ability to build cross-functional commitment, lead, simplify and scale complex dynamic organizations through transformational change.