Sales Training Program Manager

Date: Jan 29, 2025

Location: Palm Beach Gardens, FL, US, 33418

Company: TBC Corporation

Company Overview

With $5 billion in revenue and 3,800+ employees in the U.S., Mexico and Canada, TBC Corporation is a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, TBC responds to the needs of consumers in search of total car care at more than 2,000 franchised tire and automotive service centers under the Big O Tires® and Midas®. TBC is headquartered in Palm Beach Gardens, Florida.

TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the US, Canada, and Mexico. TBC has 20 proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation, one of Japan’s major integrated trading and investment business enterprises. In 2018 Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.

Our values are the foundation of our work, how we interact with each other, and the strategies we employ to fulfill our purpose. These are the practices we use every day – in everything we do:

  • Integrity - We act honestly because nothing is more important than our reputation.
  • Teamwork - We are better together.
  • People-Focused - We put people first – our Associates, customers, franchisees, and partners – and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out.
  • Accountability - We own our actions and decisions; we do what we say we are going to do.
  • Leave Everything Better - We innovate to improve everything we touch, and we take actions now to protect the future.

Description

TBC Corporation is seeking a dynamic and results-oriented Sales Training Program Manager to lead the strategic deployment and execution of a comprehensive national sales training program. This role will play a critical part in transforming our sales organization into a solution-based selling culture, driving efficiency and effectiveness across all our wholesale go-to-market sales teams. The ideal candidate will have a make it happen attitude, a passion for developing solution-based sales talent, streamlining processes, and ensuring the sales team is equipped to deliver exceptional results.

Job Responsibilities

  • Sales Capability Manage delivery of content within TBC University’s Sale College
  • Design, implement, and continuously improve Wholesale position specific training programs aligned with TBC Corporation’s solution-based selling goals
  • Deliver engaging, impactful training sessions through various platforms, including live, virtual, and product knowledge / manufacturing partner value proposition sessions
  • Partner with sales leadership to conduct gap analysis, assess training needs and measure training effectiveness
  • Create a field level sales curriculum that encourages Bold, New and Creative Solutions” (think big)!

Additional Job Responsibilities

  • Develop a variety of delivery methods, such as role-playing, case studies, simulations, and gamification, to keep the training interesting and interactive
  • Develop performance management tools and training to equip sales managers with the skills to foster dynamic selling behaviors, improve work efficiency, and provide positive reinforcement for creative approaches among sales teams.
  • Alignment with channel sales leaders to drive engagement and implement train the trainer programs
  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of the sales enablement programs.

Continued Responsibilities

  • Regularly analyze data and provide insights to optimize sales strategies and improve overall sales performance
  • Provide training and ongoing support for Salesforce.com tools, dashboards, and reporting features to enhance sales team performance
  • Act as a resource for Salesforce.com best practices, driving adoption and effective use across the organization
  • Partner on the development and lead the delivery of Sales training programs for new hires to ensure they are equipped to succeed from day one
  • Identify non-revenue-generating tasks that hinder sales representatives’ productivity

Added Responsibilities

  • Collaborate with cross-functional teams to develop and implement streamlined processes, tools, and solutions that free up sales reps’ time to focus on revenue-driving activities
  • Partner with leaders on a corporate wide strategy for sales rep daily/weekly/monthly activity cadence
  • Work closely with sales leaders, marketing, and other departments to align training initiatives with business goals
  • Stay up to date on industry trends and incorporate best practices into training content and delivery methods
  • Other duties as assigned

Qualifications

  • Bachelor’s degree in business, training, or a related field; equivalent experience will be considered
  • 7+ years of experience as a high performing individual contributor, or as a sales trainer, sales enablement lead, or a related role, preferably in a wholesale or B2B environment
  • Strong understanding of sales processes and solution-based selling strategies
  • Proficiency in Salesforce.com, with the ability to train others on its use and functionalities
  • Excellent presentation, communication, and facilitation skills, with the ability to engage diverse audiences
  • Proven ability to manage multiple projects, prioritize effectively, and deliver results under tight deadlines
  • Experience with process improvement and efficiency initiatives
  • Bilingual in Spanish /English is a plus

Benefits

  • Market competitive compensation
  • 401(k) and Roth with company match. Immediate 100% vesting
  • Comprehensive benefits including medical, dental and vision
  • Company paid short term disability and employer subsidized long term disability
  • Company paid life insurance
  • Discounted tire purchasing
  • Tuition reimbursement
  • Employee assistance program
  • Generous paid vacation and paid time off
  • Customizable voluntary benefits
  • and More!!!

Mission Critical Competencies

TBC seeks team members who excel in demonstrating our critical competencies to drive organizational capability. In this spirit we view the following as mission critical for this role:

  • Strategic Mindset: seeing ahead to future possibilities and translating them into breakthrough strategies.
  • Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  • Cultivates Innovation: Creating new and better ways for the organization to be successful.
  • Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
  • Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
  • Develops Talent: Developing people to meet both their career goals and the organization's goals.
  • Ensures Accountability: Holding self and others accountable to meet commitments.
  • Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
  • Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
  • Instills Trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
  • Change Management: effective Sponsorship, Change Agent and influencing skills. Adaptive, agile, flexible, open minded. Proven ability to build cross-functional commitment, lead, simplify and scale complex dynamic organizations through transformational change.


Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami

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