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SEO Analyst

Date: Jun 4, 2021

Location: Palm Beach Gardens, FL, US, 33410

Company: TBC Corporation

Description

The SEO Analyst is a member of the Digital team who will develop and execute SEO strategies on both enterprise level SEO and on local SEO strategies.   The foundation of this role is to develop a strong local SEO strategy across a large number of brick and mortar store locations throughout the USA & Canada & execute against that strategy.  This person will maintain at the enterprise level, consistent NAP in online local listings at scale using enterprise level tools to assist in the management of this.  This person will work with brand teams, franchisees, and with the Digital team to ensure the Local SEO presence of our brands in local market areas are sufficiently maintained and develop strategies to help our local stores gain rank locally in maps, knowledge graph, and standard SERPs.   In additional to Local SEO, you will be part of the SEO team to develop and execute enterprise level SEO strategies across a number of domains/brands in an agile work flow environment.  Also, you will work to develop a standard candance of reporting, benchmarketing and on-going audits (technical & content, competitive), ad hoc analysis of ranking fluctuations and helping to guide decisions being made on how to better our position brands in organic indexes.

Job Responsibilities

  • Maintain accurate store information and optimizes customer search experiences across 60+ directory publisher networks including Google (GMB), Microsoft, Verizon/Yahoo, Facebook, Apple Maps & other online local directory sources needed for NAP consistency.
  • Establish Reporting to gain insight on how local SEO traffic drives visits to our various websites & convert into appointments to store/customers.
  • Provide in-depth performance analysis – category performance, new growth opportunities, site conversion and possible testing ideas.
  • Maintain proper ADA compliance via local listings
  • Responsible for the development & execution SEO Strategies and Roadmap Projects across multiple branded websites (including Technical implementation of content on Blog/Article/Directory pages)
  • Conduct Technical, Content and Competitive Audits
  • Develop backlink strategies and execute backlink procurement strategies.

  • Maintain SEO Management tasks: Monthly ranking fluctuations, Monthly SEO reporting, Update sitemaps, maintain 301 redirects, Canonicalizations, maintain Robots.txt files, etxc.)

  • Write and Update Meta Titles, Descriptions, Alt Tags, H1 tags, etc.

  • Maintain/Analyze technical SEO: site crawlability, page speed, maintain page schema mark-up, page URL structure, etc.

  • Assist with on-going content development strategy & execution

Qualifications

Experience with Tools:

  • Google Search Console
  • BrightEdge
  • BrightLocal
  • Screaming Frog
  • Google Analytics
  • SEMrush

Required: Minimum of 4 years relevant work experience.  4-year bachelor’s degree preferred.  Experience in agency setting or corporate environment preferred.  Previous experience in front or back end web development would be ideal.

Excellent computer skills, including intermediate to advanced knowledge utilizing: Microsoft Word, Excel, and PowerPoint. High level of understanding the foundational knowledge of how search engines work, how search algorithm’s work, extreme curiosity of the web, high internet/digital competency.

Have a solid understanding of SEO best practices; have an established track record of developing and executing SEO strategies on three main SEO tracks: technical, content & backlink development

 

Benefits

  • Competitive compensation
  • Medical, Dental and Vision coverage
  • Company paid short term disability and company subsidized long term disability
  • Company paid life insurance
  • 401(k) with company match and immediate 100% vesting
  • Generous paid vacation and paid time off
  • Company paid ASE Certification and Career Path Development programs
  • Tool insurance options available
  • Flexible spending account
  • Employee assistance program
  • Purchasing power program that allows associates with a year of service to make large retail purchases through convenient payroll deduction
  • Vendor purchase discount program
  • Employee automotive service discounts
  • And more!

TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.

Company Overview

For 60 years, TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tires, has been a tire company ahead of the curve. Through worldwide operations spanning wholesale, retail, and franchise, TBC also provides automotive maintenance and repair services with best-in-class brands. TBC meets the needs of consumers in search of total car care at more than 3,200 franchised and company-operated tire and automotive service centers under the brands NTB®, Tire Kingdom®, Big O Tires® and Midas®. TBC serves wholesale customers in the United States, Canada, Latin America and Mexico through TBC Brands, TBC Dealer Group, TBC International and TBC de Mexico.


Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami

Job Segment: Medical, Payroll, Social Media, Retail Sales, Healthcare, Finance, Marketing, Retail, Automotive