Performance Marketing Specialist

Company Overview

With $5 billion in revenue and 3,800+ employees in the U.S., Mexico and Canada, TBC Corporation is a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, TBC responds to the needs of consumers in search of total car care at more than 2,000 franchised tire and automotive service centers under the Big O Tires® and Midas®. TBC is headquartered in Palm Beach Gardens, Florida.

TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the US, Canada, and Mexico. TBC has 20 proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation, one of Japan’s major integrated trading and investment business enterprises. In 2018 Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.

Our values are the foundation of our work, how we interact with each other, and the strategies we employ to fulfill our purpose. These are the practices we use every day – in everything we do:

• Integrity - We act honestly because nothing is more important than our reputation.
• Teamwork - We are better together.
• People-Focused - We put people first – our Associates, customers, franchisees, and partners – and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out.
• Accountability - We own our actions and decisions; we do what we say we are going to do.
• Leave Everything Better - We innovate to improve everything we touch, and we take actions now to protect the future.

Description

As a Performance Marketing Specialist, you will work on a well-established franchise automotive service brand.  The Performance Marketing Specialist will have a proven track record illustrating 5+ years’ experience in managing both SEM and SEO programs and is highly collaborative and team oriented. Your primary responsibility will be the day-to-day management of various SEM programs and ensuring daily/weekly/monthly performance KPIs are being met. Responsibilities will include but not limited to campaign creation, optimization, KPI reporting, ad copy creation, budget pacing and troubleshooting campaign performance issues.

Job Responsibilities

• Plan and execute various types of performance marketing campaigns including SEM Text ads, Performance Max, Remarketing and Display advertising.  Develop and deploy campaigns successfully across various publishers, channels, including search engines, and display networks.
• Continuously analyze and optimize campaigns to improve performance and ROI.
• Conduct data analysis and monitor KPI performance to help strategize and make decisions to enhance campaign performance.
• Monitor and manage digital advertising campaigns across multiple channels and publishers.
• Collaborate with cross-functional teams (brand creative teams, web analytics teams, web dev teams) to ensure successful campaign execution.
• Track and report on key performance metrics.
• Provide insights and recommendations for future optimization.
• Manage budgets to ensure daily budget pacing over media flights stays consistent.  Ensure CPCs and media buys are within ideal standard ranges.
• Conduct market research and competitive analysis to inform campaign strategy.
• Build and maintain strong research and competitive analysis to inform campaign strategy
• Conduct keyword research to identify new opportunities for ranking and to improve current existing content
• Ability to identify and resolve technical website issues that affect indexation and ability to have content crawled
• Research and execute a content development strategy to help brand presence in search engine results
• Other duties as assigned.

Qualifications

Minimum of 5 years’ demonstrated work experience in both SEO & SEM Management.  4-year bachelor’s degree preferred

• Experience in agency setting or corporate environment preferred
• Working knowledge of HTML, CSS, JavaScript
• Expert level experience in excel
• Advanced knowledge of Microsoft Powerpoint and Microsoft Outlook and Word
• Strong verbal and written communication, present and visualize data
• Previous experience utilizing Google Analytics, Google Ads, Microsoft Ads, Google Editor, Google Search Console, and BrightEdge or Conductor
• Bilingual in Spanish /English is a plus

Benefits

• Market competitive compensation
• 401(k) and Roth with company match. Immediate 100% vesting
• Comprehensive benefits including medical, dental and vision
• Company paid short term disability and employer subsidized long term disability
• Company paid life insurance
• Discounted tire purchasing
• Tuition reimbursement
• Employee assistance program
• Generous paid vacation and paid time off
• Customizable voluntary benefits
• and More!!!

Competencies