Marketing Manager - Value & Proprietary Brands

Compensation Data

Company Overview

With $5 billion in revenue and 3,500+ employees in the U.S. and Mexico, TBC Corporation is a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, TBC responds to the needs of consumers in search of total car care at more than 465 franchised tire and automotive service centers under Big O Tires®. TBC is headquartered in Palm Beach Gardens, Florida.

TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the US, Canada, and Mexico. TBC has 20 proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation, one of Japan’s major integrated trading and investment business enterprises. In 2018 Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.

Our values are the foundation of our work, how we interact with each other, and the strategies we employ to fulfill our purpose. These are the practices we use every day – in everything we do:

• Integrity - We act honestly because nothing is more important than our reputation.

• Teamwork - We are better together.
• People-Focused - We put people first – our Associates, customers, franchisees, and partners – and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out.
• Accountability - We own our actions and decisions; we do what we say we are going to do.
• Leave Everything Better - We innovate to improve everything we touch, and we take actions now to protect the future.      

Description

TBC Corporation is seeking a marketing manager for our value and private label tire brands to develop and execute marketing strategies and grow our portfolio of brands. In this role, your work will sit at the intersection of customer insights, brand strategy and manufacturer collaboration. You will drive brand clarity and customer relevance across TBC’s product portfolio and marketing efforts, and collaborate closely with cross-functional teams to grow strong, value-driven brands.

This involves understanding consumer needs, analyzing market trends, and collaborating with various teams to create compelling brand stories and experiences. You’ll build comprehensive playbooks and marketing roadmaps that complement go-to-market strategies for both consumer and commercial tire brands. In essence, the marketing manager for private label brands will act as a brand steward, ensuring that TBC's value and proprietary brands are effectively positioned, promoted, and managed to drive sales and build customer loyalty. 

Job Responsibilities

• Develop and implement marketing strategies: Craft comprehensive plans to build brand awareness, drive engagement, and increase sales for private label tire brands. 
• Brand Identity Management: Define and maintain the brand voice, personality, and design standards for private label brands, ensuring consistency across all touchpoints. 
• Market research and analysis: Identify consumer insights, analyze competitive and market trends, and monitor brand performance to inform marketing decisions and identify areas for improvement. 
• Cross-functional collaboration: Work closely with brand management, digital merchandising, product development, and other teams to ensure alignment and effective execution of marketing initiatives. 
• Campaign development and execution: Create and manage marketing campaigns across various channels, including digital, social media, and in-store promotions. 
• Performance tracking and reporting: Monitor key performance indicators (KPIs), analyzing results, and reporting on the effectiveness and impact of marketing campaigns. 
• Budget & Timeline management: Manage project-level marketing budgets and timelines ensuring efficient allocation of resources and on-time delivery. 

• Other duties as assigned.

Additional Job Responsibilities

Continued Responsibilities

Added Responsibilities

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 6+ years of experience in marketing communications, product marketing, or B2B marketing.
  • Proven experience in developing and implementing marketing strategies
  • Strong understanding of brand building principles and the ability to develop and maintain brand consistency. 
• High-level project management skills:
  • Ability to work well under pressure, handle multiple tasks, and meet project timetables.
  • Proficient in Microsoft Office Tools and Adobe Creative Suite
•  
• Ability to analyze data, identify trends, and evaluate marketing effectiveness. 
• Familiarity with the competitive tire landscape and/or the dynamics of the B2B market a plus 
• Strong verbal and written communication and interpersonal skills
• Willing to travel 10%

Benefits

• Market competitive compensation
• 401(k) and Roth with company match. Immediate 100% vesting
• Comprehensive benefits including medical, dental and vision
• Company paid short term disability and employer subsidized long term disability
• Company paid life insurance
• Discounted tire purchasing
• Tuition reimbursement
• Employee assistance program
• Generous paid vacation and paid time off
• Customizable voluntary benefits
• and More!!!

Mission Critical Competencies

TBC seeks team members who excel in demonstrating our critical competencies to drive organizational capability. In this spirit we view the following as mission critical for this role:

• Strategic Mindset: seeing ahead to future possibilities and translating them into breakthrough strategies.
• Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Cultivates Innovation: Creating new and better ways for the organization to be successful.
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
• Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
• Develops Talent: Developing people to meet both their career goals and the organization's goals.
• Ensures Accountability: Holding self and others accountable to meet commitments.
• Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
• Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Instills Trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Change Management: effective Sponsorship, Change Agent and influencing skills. Adaptive, agile, flexible, open minded. Proven ability to build cross-functional commitment, lead, simplify and scale complex dynamic organizations through transformational change.