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Franchise Marketing Specialist

Date: Nov 4, 2021

Location: Palm Beach Gardens, FL, US, 33410

Company: TBC Corporation

Description

The Franchise Marketing Specialist (FMS) in the TBC Franchise Group will lead and coordinate multiple shared services departments in franchise marketing activities to generate lead flow and transaction activity for new stores and transfer locations for (Existing & New Franchisees) for the Midas and Big O Tires franchises while being the SME (subject matter expert) in Lead Generative Marketing. This role is an essential part of the TBC Franchise growth strategy.

 The FMS will be responsible for building strong relationships internally across all business units at TBC and externally with existing and new franchisees and our field leadership teams. It is important for the FMC to generate leads for new store development and execute transactions in an effective and efficient manner, while abiding to internal processes, legal compliance, FDD Regulations and at all times demonstrating a measured KPI behavior.

Job Responsibilities

  • Contribute to the overall annual strategic marketing plan for growing the Big O Tires / Midas brands
  • Establish processes, systems and tools to ensure sales and marketing activities are created to meet or exceed the goals of the marketing plan
  • Support and lead creating a candidate profile for each brand (Buyers Persona)
  • Assist in coordinating all brand-specific events: conferences/conventions/regional meetings, promotions, etc.
  • Work closely with Operations and PR to assist with communications, such as press releases, local grand openings, owner triumphs, etc.
  • Works closely with approved vendors to ensure continued efforts to improve performance (i.e. Direct Mail, Media Buying, Digital Marketing Agencies)
  • Understanding of the franchisor/franchisee relationship and advertising requirements, programs, policies and procedures

Qualifications

  • Excellent verbal, written, and presentation communication skills
  • Working knowledge of franchise development tasks related to new store development (mergers & acquisitions), or related experience
  • Ability to work independently and proactively, while collaborating with internal and external teams
  • Excellent analytical skills
  • Proficient in all MS Office tools
  • Nimble, and able to react quickly to changing business needs
  • Bachelor’s degree in business, marketing, computer science or project management
  • P.M.P. certification preferred, but not required
  • Marketing Leadership Experience Franchise system for lead gen and website creation and maintenance
  • Public Relations experience
  • Position will be located in Palm Beach Gardens, Florida

Benefits

  • Competitive compensation
  • Tuition reimbursement
  • 401k plan with a company match. Immediate 100% vesting
  • Comprehensive benefits including medical, dental and vision
  • Company paid short term disability and employer subsidized long term disability
  • Company paid life insurance
  • Generous paid vacation and paid time off
  • Purchase discount program
  • Employee assistance program
  • Flexible spending account
  • Discounted tire and automotive services
  • And more!

 

TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.

Company Overview

For over 65 years, TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tires, has been a tire company ahead of the curve. Through worldwide operations spanning wholesale, retail, and franchise, TBC also provides automotive maintenance and repair services with best-in-class brands. TBC meets the needs of consumers in search of total car care at more than 3,200 franchised and company-operated tire and automotive service centers under the brands NTB®, Tire Kingdom®, Big O Tires® and Midas®.  TBC serves wholesale customers in the United States, Canada, Latin America, Mexico and the Middle East through NTW, TBC Brands, TBC Dealer Group, TBC International and TBC de Mexico.


Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami

Job Segment: Medical, Franchise, Retail Sales, Healthcare, Marketing, Retail