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Franchise Business Consultant

Date: Jan 9, 2022

Location: Quebec, CA

Company: TBC Corporation


The Franchise Business Consultant (FBC) will be actively involved in selling to Midas franchisees.  This includes selling tires, tire programs, parts programs, and franchisee best practices.  The FBC’s role will be responsible for both direct sales and selling intangibles.  The FBC will act as a change agent and execute business model transformation and will be accountable for improving store operations, growing sales and profits, increasing the value of our franchise network, and growing new stores (both conversions and new construction).

The FBC will hold a strategic role in the transformation of Midas to becoming a full service retail provider that actively buys, promotes/markets, and sells products and services for sale to retail consumers, small businesses and commercial fleet accounts; transforming individual Midas Stores into “Tire Destinations” that involve going from a zero inventory model to a model where individual stores stock and maintain required inventory levels. The incumbent will create a competency centered on “Owning the Wheel Well” and using tires as the catalyst to drive inspection of all wheel well components (brakes, shocks, struts, ride control, alignments, etc.) The FBC will also be responsible for employing strategies and tactics to grow the average daily car count within their assigned territory.


Primary Responsibilities

  • Have a maniacal focus on growing car count at every assigned Midas by employing proper techniques that enable Midas franchisees to say yes to every customer.
  • Build and maintain strong business relationships with Midas Franchisees and their key management personnel. 
  • Lead Midas Franchisees in the improvement of store operations and operational excellence to promote the growth of retail sales, increase dealer profitability, and grow the franchisee’s business while upholding Midas’ best practices, polices, and procedures.
  • Coach Midas Franchisees in Change Management as they begin the transformation of their business.
  • Develop annual business plans with each franchisee with targets that have clear and measurable objectives with tactics for sales growth, profitability, expansion, car count, tire sales, customer service and satisfaction, and other TBC initiatives as warranted.  Develop succession plans with all Midas owners.  Review the results annually with each franchisee and make improvements and changes based on achievement levels of objectives.
  • Partner with our key Tire Manufacturers and parts vendors to promote and schedule quarterly training sessions in all major DMAs.
  • Work with key parts suppliers to execute TBC programs with individual franchisees.  Include parts suppliers in monthly DMA meetings where/when appropriate.
  • Train store personnel on sales skills, RO Writer, phone techniques, proper courtesy inspections, VIP process, the Midas Way, and MSP training.
  • Plan and execute local guerilla marketing programs. 
  • Share and implement industry best practices with franchisees including staffing models, sales, marketing, management, real estate and other key business drivers.

Additional Responsibilties

  • Exceptional Microsoft Office Skills: PowerPoint, Word, and Excel
  • Demonstrated experience in multi-unit retail operations.  Including district/area management, store management, business planning, competitive analysis, and retail execution in a company owned and/or franchise environment.  Track record in anticipating market and client opportunities and responding appropriately.  Strong business acumen
  • Ability to effectively managing costs/expenses
  • P&L management in a competitive automotive environment. Thorough understanding of key financial metrics and ratios (cash flow, break-even, profitability, ROI, labor, controllable expenses, managing Gross Profit % vs. Gross Profit Dollars, etc.) and operational drivers with the ability to recommend and convince franchisees to make changes where appropriate.
  • Proven results in problem solving using common sense by framing up a situation, offering multiple solutions, and being able to present your ideas to both franchisees, TBC management, with a demonstrated ability to drive consensus across different TBC functional teams to optimize results.
  • Relationship building talent that gains the trust of franchisees to lead, motivate, change, and hold them accountable to all commitments.
  • Experience in operational design and change management; including, implementation of new policies and procedures.


  • Excellent selling and sales training skills
  • Must be fluent (written and oral) in both French and English
  • Ability to challenge, motivate, influence, and communicate effectively.
  • Negotiating skills with proven capability to create “win-win” outcomes
  • Customer service orientation and a high level of professional integrity
  • Strong telephone, verbal, and written communication skills
  • Possesses the ability to work well under pressure and handle multiple tasks
  • Team player with a high level of ownership in running a sales territory
  • Relationship building talent that gains the trust of franchisees to lead, motivate, change, and hold them accountable to all commitments.
  • Experience in operational design and change management; including, implementation of new policies and procedures.
  • Preferred Experience:  Five+ years’ experience in management of retail tire and automotive service business.  Sales background in the automotive industry.  Multi-store and/or multi- state management experience a plus.  Franchise experience in automotive and/or other retail industrie


Bachelor’s degree in business administration preferred

Geographic, Work and Travel Requirements

Must travel extensively within assigned territory and occasional travel within Canada and USA


  • Supplemental Insurance:  Medical/Dental/Vision

  • Company Paid Basic Life Insurance

  • Company Paid Long Term Disability

  • Company Paid Short Term Disability

  • Group Registered retirement Savings Plan

  • Company Contribution to Deferred Profit Sharing Plan

  • Employee Assistance Program

  • And more!

Company Overview

For 60 years, TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tires, has been a tire company ahead of the curve. Through worldwide operations spanning wholesale, retail, and franchise, TBC also provides automotive maintenance and repair services with best-in-class brands. TBC meets the needs of consumers in search of total car care at more than 3,200 franchised and company-operated tire and automotive service centers under the brands NTB®, Tire Kingdom®, Big O Tires® and Midas®. TBC serves wholesale customers in the United States, Canada, Latin America, Mexico and the Middle East through NTW, TBC Brands, TBC Dealer Group, TBC International and TBC de Mexico.

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