Director of Digital Marketing

Compensation Data

Company Overview

With $5 billion in revenue and 3,500+ employees in the U.S. and Mexico, TBC Corporation is a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, TBC responds to the needs of consumers in search of total car care at more than 465 franchised tire and automotive service centers under Big O Tires®. TBC is headquartered in Palm Beach Gardens, Florida.

TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the US, Canada, and Mexico. TBC has 20 proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation, one of Japan’s major integrated trading and investment business enterprises. In 2018 Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.

Our values are the foundation of our work, how we interact with each other, and the strategies we employ to fulfill our purpose. These are the practices we use every day – in everything we do:

• Integrity - We act honestly because nothing is more important than our reputation.

• Teamwork - We are better together.
• People-Focused - We put people first – our Associates, customers, franchisees, and partners – and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out.
• Accountability - We own our actions and decisions; we do what we say we are going to do.
• Leave Everything Better - We innovate to improve everything we touch, and we take actions now to protect the future.      

Description

The Director of Digital Marketing will oversee the daily execution of marketing strategies to drive acquisition and retention for Big O Tires. The position reports into the VP Marketing Merchandising and will lead a team of 4-5 digital marketing specialists. The Director will be responsible for the day-to-day performance of digital marketing channels, including Paid Search, Organic and Local Search (SEO), Affiliate, Display Advertising and Social Media. In addition, the Director will work closely with the digital analytics team as well as cross-functionally with brand marketing, brand merchandising, content & creative, IT and finance.

This is an onsite position located in Palm Beach Gardens  FL  - Requiring a minimum of 4 days in the office each week. 

Relocation assistance may be provided. 

Job Responsibilities

• Grow Digital Acquisition & Revenue: Direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, organic & local search/SEO, affiliate, display advertising (remarketing, programmatic, addressable media, direct-buys), comparison shopping engines and social media.
• Manage Performance: Supervise key channels including paid search, organic & local search/SEO, affiliates, display advertising (remarketing, programmatic, addressable media, direct-buys), comparison shopping engines and social. Review and run internal reports to monitor performance and seek improvement opportunities.
• Oversee Budgeting, Forecasting & Reporting: Work with Marketing team on annual budgeting process, as well as monthly/weekly/daily forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs.
• Maintain Constant Level of Optimization: Constantly seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more.
• Drive Digital Innovation & Shift to Social Media, AI and Generative Search: Serve as internal digital marketing thought leader; helping to identify technology shifts such as the recent AI product enhancements being rolled out across search engines and social media platforms, seek new technologies, evolving best practices, survey competitor activity, and strategize testing opportunities that help drive the business growth.

Additional Job Responsibilities

• Support Omnichannel & CRM Strategies: Support digital strategies to drive brand growth from an omnichannel strategy including geo-targeting to boost store traffic, cross-channel purchasing, email acquisition in stores and other omnichannel customer segmentation opportunities.
• Manage and mentor a team of 4-5 SEM & SEO Specialists, setting clear performance goals, implementing team meetings for regular check-ins, oversee performance KPIs targets and foster a culture of continuous learning.
• Collaboarte cross functionally with web development teams, operations teams, data science teams and brand marketing team to ensure department projects and initaitves are being successfully released.
• Other duties as assigned 

Continued Responsibilities

Added Responsibilities

Qualifications

• 5+ years management experience leading a team of digital specialists
• 10+ years of experience in a digital marketing role, preferably ecommerce, retail, agency experience,   with a proven track record in driving customer acquisition and revenue growth
• Strongly KPI oriented: acquisition, conversion, ROI
• Advanced User of Google Ads, Microsoft Ads, Google Editor and Microsoft Editor
• Demonstrated strong technical SEO capabilities with proven track record
• Knowledge of Local SEO (especially Local listings management)
• Exceptional understanding of all aspects of digital marketing and analytics, especially paid search, organic search, affiliate marketing, display advertising, retargeting and social media marketing
• Excellent written and oral communications. Ability to develop and lead Board and CEO-quality presentations by translating complex digital concepts into digestible content
• Exeprt knowledge of marketing attribution concepts and tools
• Strong proficiency in digital trends and best practices, especially in emerging use of AI driven technologies/tools.
• Strong business acumen; strategic and innovative thinker
• Robust quantitative skills including forecasting ability and ROI analyses
• Demonstrated ability to apply logical thought process to problem solving & deliver recommendations
• Advanced level MS office user, especially Power Point and Excel (pivot tables, vlookups, etc)
• Strong proficiency in Google Analytics and other web metric systems
• Bilingual language skills in Spanish / English are a plus 

Benefits

• Market competitive compensation
• 401(k) and Roth with company match. Immediate 100% vesting
• Comprehensive benefits including medical, dental and vision
• Company paid short term disability and employer subsidized long term disability
• Company paid life insurance
• Discounted tire purchasing
• Tuition reimbursement
• Employee assistance program
• Generous paid vacation and paid time off
• Customizable voluntary benefits
• and More!!!

Mission Critical Competencies

TBC seeks team members who excel in demonstrating our critical competencies to drive organizational capability. In this spirit we view the following as mission critical for this role:

• Strategic Mindset: seeing ahead to future possibilities and translating them into breakthrough strategies.
• Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Cultivates Innovation: Creating new and better ways for the organization to be successful.
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
• Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
• Develops Talent: Developing people to meet both their career goals and the organization's goals.
• Ensures Accountability: Holding self and others accountable to meet commitments.
• Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
• Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Instills Trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Change Management: effective Sponsorship, Change Agent and influencing skills. Adaptive, agile, flexible, open minded. Proven ability to build cross-functional commitment, lead, simplify and scale complex dynamic organizations through transformational change.