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Digital Merchandisers

Date: Apr 23, 2021

Location: Palm Beach Gardens, FL, US, 33410

Company: TBC Corporation


The Digital Merchandiser position is responsible for supporting the execution of the digital merchandising strategy, focused on driving conversions and sales for our key product categories on all TBC Digital Properties.  This role is responsible for developing compelling merchandising stories across multiple categories, analyzing ecommerce KPIs and creating a seamless shopping experience for customers focused around product and the customer shopping experience.

Job Responsibilities

  • Compile and evaluate new and emerging competitor, industry and market trends/tactics/best practices within digital merchandising.  Continually develop and implement an effective e-commerce experiences to increase conversion rates and improve online sales revenue.
  • Develop and maintain product analysis reporting for Tire America to assist in decision making in regards to product introduction, recommended product deletions, size of selection, category performance, to drive maximum impact to online sales and margin.
  • Manage Tire America pricing; analyze competitive data to help assess the correct pricing. Perform financial analyses to assess effectiveness of pricing actions.
  • Manage life cycle of new product placement.  Including create items, product images, copy, price, positioning, ensuring the accuracy and timelines of all product launches and marketing campaigns.
  • Conduct Weekly reviews and reports on Ecommerce KPIs (product and search page bounce and exit rate) and provides in-depth performance analysis – category performance, new growth opportunities, site conversion, testing ideas and customer shopping behavior.


  • Bachelor’s degree from a four-year college or university or equivalent experience required, with Business, Merchandising, Communications preferred.
  • Minimum of 2-4 years relevant work experience required in eCommerce.
  • Experience in web site interaction and back end tools is preferred.
  • Previous experience using eCommerce platforms is highly preferred.
  • Experience in multi-vendor retailing is a plus.
  • Required Computer and/or Technical Skills:
  • Excellent computer skills, including basic to intermediate knowledge and abilities with Microsoft Word, Excel, and PowerPoint.
  • High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends


  • Competitive compensation
  • Tuition reimbursement
  • 401k plan with a company match. Immediate 100% vesting
  • Comprehensive benefits including medical, dental and vision
  • Company paid short term disability and employer subsidized long term disability
  • Company paid life insurance
  • Generous paid vacation and paid time off
  • Purchase discount program
  • Employee assistance program
  • Flexible spending account
  • Discounted tire and automotive services
  • And more!


TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.

Company Overview

For over 60 years, TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tires, has been a tire company ahead of the curve. Through worldwide operations spanning wholesale, retail, and franchise, TBC also provides automotive maintenance and repair services with best-in-class brands. TBC meets the needs of consumers in search of total car care at more than 3,200 franchised and company-operated tire and automotive service centers under the brands NTB®, Tire Kingdom®, Big O Tires® and Midas®.  TBC serves wholesale customers in the United States, Canada, Latin America, Mexico and the Middle East through NTW, TBC Brands, TBC Dealer Group, TBC International and TBC de Mexico.

Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami

Job Segment: Merchandising, Medical, Retail Sales, Franchise, Retail, Healthcare, Automotive