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Digital Marketing Account Manager

Date: Jun 11, 2021

Location: Palm Beach Gardens, FL, US, 33410

Company: TBC Corporation

Description

The Digital Marketing Account Manager is responsible for working with various department, teams and vendors to ensure the successful execution of digital marketing programs and initiatives for the Midas brand.  This integral position will ensure that the digital marketing team stays focused on program optimization, seeks opportunities to grow & evolve existing programs & helps to report on the various marketing programs that are being coordinated and executed on at both the National and DMA levels, as well as to franchisees directly where needed.

 

The Digital Marketing account manager will facilitate the necessary flow of work to coordinate campaigns tasks across all teams & vendors as needed, and will work to identify, collect, compile & coordinate all aspects of digital marketing promotions & initiatives for the Midas brand. There is a strong core focus on SEO and SEM campaigns, therefore applicants must have previous digital marketing experience in either SEM or SEO (both is preferable) and has in-depth knowledge and experience using Google Analytics to pull reporting and can present performance objectives, goals and measurement KPIs directly to franchisees, to mid-level management as well as to senior management. 

Job Responsibilities

  • Help with the facilitation of workflow & processes for website promotions
    • Communicate with internal and external team members to manage and execute web promotions from start to finish for both national and regional promotions across a very large book of accounts.
    • Collaborate with the creative team in developing assets for each national and regional promotion to be used on the website & utilization of internal processes and programs to ensure that promotions are properly posted under strict deadlines.
  • Digital Marketing Program Performance Reporting for DMAs, Franchisees, and Internal Leadership Teams at regular cadence intervals.
  • Direct contact with Midas Agency partners and Franchisees to properly articulate the unique value proposition these digital marketing programs have in driving customers to our store locations and has experience in SEO & SEM to properly craft the correct message that represents the work the digital marketing team is doing each day to deliver this value to our franchisees. 
  • Assists where needed in helping execute certain ad hoc requests in SEO, SEM & Web Promotions to help the digital marketing team be successful in the execution of these programs.
  • Other responsibilities and projects as assigned.

Qualifications

  • 3 - 5 years Digital Marketing Experience, preferably both in managing SEO & SEM across a large book of client accounts.
  • Strong Google Analytics Skills
  • Strong Google Ads/Bing Ads Skills
  • Kenshoo Experience preferred
  • Strong customer service skills
  • Strong communications skills
  • Strong proficiency in accounting practices, reconciliation practices, & mathmatetics.
    1. and proficiency in Excel

Benefits

  • Competitive compensation and monthly bonus potential
  • Medical, Dental and Vision coverage
  • Company paid short term disability and company subsidized long term disability
  • Company paid life insurance
  • 401(k) with company match and immediate 100% vesting
  • Generous paid vacation and paid time off
  • Tuition reimbursement
  • Flexible spending account
  • Employee assistance program
  • Employee automotive discounts
  • And more!

 TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.

Company Overview

For 60 years, TBC Corporation (TBC), one of North America's largest marketers of automotive replacement tires, has been a tire company ahead of the curve.  Through worldwide operations spanning wholesale, retail, and franchise, TBC also provides automotive maintenance and repair services with best-in-class brands.  TBC meets the needs of consumers in search of total car care at more than 3,200 franchised and company-operated tire and automotive service centers under the brands NTB®, Tire Kingdom®, Big O Tires®, and Midas®.  TBC serves wholesale customers in the United States, Canada, Latin America, Mexico and the Middle East through NTW, TBC Brands, TBC Dealer Group, TBC International and TBC de Mexico.


Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami

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