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Digital Analytics Specialist

Date: Sep 20, 2022

Location: Palm Beach Gardens, FL, US, 33410

Company: TBC Corporation


The Digital Analytics Specialist will work for the Digital Analytics team, which is part of the eCommerce / Marketing division for TBC Corporation. Reporting to the Director of Digital and Marketing Analytics, we are looking for a candidate that can jump right in, roll up their sleeves, and be a contributing member to the team. Digital analytics and digital marketing analytics are disciplines that are growing in both importance and influence at TBC Corporation – this position is a great opportunity to join a team in a rapidly-evolving, highly-important and visible field.

The right candidate for this position must be a good team fit and fit the below duties, responsibilities, and qualifications well. We are looking for someone who is both “client-facing” in a digital role, as well as analytical, in terms of providing reports, insights, and recommendations to the business. A “Business-savvy” mindset is critical to success in this role.

Job Responsibilities

  • Managing some of the day-to-day tasks that are a regular part of digital analytics work.
  • Working with many different individuals on our team and within TBC Corporation; forming and developing professional relationships with many different individuals.
  • Coordinating regular weekly / bi-weekly / monthly calls and/or meetings to review analytics reports, insights, and recommendations with the key business stakeholders.
  • We will actively encourage you to subscribe to industry blogs, sign-up for webinars, and sit in on meetings so that you can have maximum exposure to the digital analytics industry, especially during your first few months of employment.
  • Assist with QA efforts when new website features and tracking methodologies are implemented.
  • Assist in troubleshooting issues / planned investigations as needed.


  • BA/BS degree in Business, Economics, Finance, or degrees in sciences such as Computer Science, Statistics or Mathematics.
  • A graduate-level degree, such as a Master’s or an MBA, is desirable but not required.
  • Between 2-3 years of experience in digital analytics or in digital marketing (SEM, SEO, Email Marketing, or Social Media) is strongly desired. Experience with Google Analytics, Adobe Analytics, or another digital analytics platform is required.
  • Agency experience is a plus, especially if the candidate’s role was focused in client services.
  • Excellent proficiency using MS Excel or Google Sheets (Docs) and in using MS PowerPoint or equivalent.
  • Knowledge of platforms such as competitive intelligence tools, A/B testing and personalization platforms, and live session recording / heat-mapping tools would also be a plus.
  • Very strong attention to detail and an “eye for investigation” are specific qualities that we are looking for in candidates.


  • Competitive compensation
  • Tuition reimbursement
  • 401k plan with a company match. Immediate 100% vesting
  • Comprehensive benefits including medical, dental and vision
  • Company paid short term disability and employer subsidized long term disability
  • Company paid life insurance
  • Generous paid vacation and paid time off
  • Purchase discount program
  • Employee assistance program
  • Flexible spending account
  • Discounted tire and automotive services
  • And more!

Company Overview

For over 60 years, TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tires, has been a tire company ahead of the curve. Through worldwide operations spanning wholesale, retail, and franchise, TBC also provides automotive maintenance and repair services with best-in-class brands. TBC meets the needs of consumers in search of total car care at more than 3,200 franchised and company-operated tire and automotive service centers under the brands NTB®, Tire Kingdom®, Big O Tires® and Midas®.  TBC serves wholesale customers in the United States, Canada, Latin America, Mexico and the Middle East through NTW, TBC Brands, TBC Dealer Group, TBC International and TBC de Mexico.

TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.

#joinourteam  #LI-DNI

Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami

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