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Senior Regional Sales Manager

Date: Nov 13, 2021

Location: Kansas City, MO, US, 64114

Company: TBC Corporation


The Senior Regional Sales Manager (SRSM) will be actively involved in selling to Midas franchisees.  This includes selling tires, tire programs, parts programs, and franchisee best practices.  The SRSM’s role will be responsible for both direct sales and selling intangibles.  The RSM will act as a change agent and execute business model transformation and will be accountable for improving store operations, growing sales and profits, increasing the value of our franchise network, and growing new stores (both conversions and new construction).  In addition the SRSM will manage key franchisee accounts and be the liaison between the franchisee and Midas Corporate office.


The SRSM will hold a strategic role in the transformation of Midas to becoming a full service retail provider that actively buys, promotes/markets, and sells products and services for sale to retail consumers, small businesses and commercial fleet accounts.  The incumbent will create a competency centered on “Owning the Wheel Well” and using tires as the catalyst to drive inspection of all wheel well components (brakes, shocks, struts, ride control, alignments, etc.) and adheres to Motorists Assurance Program (MAP) standards when recommending repairs. The RSM will also be responsible for employing strategies and tactics to grow the average daily car count within their assigned territory.

Job Responsibilities

  • Have a maniacal focus on growing car count at every assigned Midas by employing proper techniques that enable Midas franchisees to say yes to every customer.
  • Build and maintain strong business relationships with Midas Franchisees and their key management personnel. 
  • Lead Midas Franchisees in the improvement of store operations and operational excellence to promote the growth of retail sales, increase dealer profitability, and grow the franchisee’s business while upholding Midas’ best practices, polices, and procedures.
  • Actively work with local NTW warehouse and secondary tire suppliers to ensure high levels of service to assigned franchisees. 
  • Partner with our key Tire Manufacturers and parts vendors to promote and schedule quarterly training sessions in Region.
  • Work with key parts suppliers to execute TBC programs with individual franchisees.  Include parts suppliers in monthly DMA meetings where/when appropriate.
  • Train store personnel on sales skills, RO Writer, phone techniques, proper courtesy inspections, VIP process, the MSP, and conversions.
  • Plan and execute local guerilla marketing programs. 
  • Share and implement industry best practices with franchisees including staffing models, sales, marketing, management, real estate and other key business drivers.


  • Bachelor’s degree in business administration preferred
  • Excellent selling and sales training skills
  • Public speaking skills
  • Ability to challenge, motivate, influence, and communicate effectively.
  • Results focused and orientated
  • Negotiating skills with proven capability to create “win-win” outcomes
  • Exceptional Microsoft Office Skills: PowerPoint, Word, and Excel
  • Demonstrated experience in multi-unit retail operations.  Including district/area management, store management, business planning, competitive analysis, and retail execution in a company owned and/or franchise environment.  Track record in anticipating market and client opportunities and responding appropriately.  Strong business acumen
  • Ability to effectively managing costs/expenses
  • RSM is required to reside within assigned region
  • Approximately 70-80% travel expected
  • Occasional nights and weekends is required to support franchisee special events


  • Competitive compensation
  • Tuition reimbursement
  • 401k plan with a company match. Immediate 100% vesting
  • Comprehensive benefits including medical, dental and vision
  • Generous paid vacation and paid time off
  • Purchase discount program
  • Employee assistance program
  • Flexible spending account
  • Discounted tire and automotive services
  • And more!
    TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment

Company Overview

For 65 years, TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tires, has been a tire company ahead of the curve. Through worldwide operations spanning wholesale, retail, and franchise, TBC also provides automotive maintenance and repair services with best-in-class brands. TBC meets the needs of consumers in search of total car care at more than 3,200 franchised and company-operated tire and automotive service centers under the brands NTB®, Tire Kingdom®, Merchant's Tire®, Big O Tires® and Midas®. TBC serves wholesale customers in the United States, Canada, Latin America, Mexico and the Middle East through NTW, TBC Brands, TBC Dealer Group, TBC International and TBC de Mexico.

Nearest Major Market: Kansas City

Job Segment: Sales Management, Medical, Warehouse, Regional Manager, Sales, Healthcare, Manufacturing, Management