Franchise Regional Sales Manager

Date: Apr 22, 2024

Location: Chicago, IL, US, 60629

Company: TBC Corporation

Company Overview

With $5 billion in revenue and 3,800+ employees in the U.S., Mexico and Canada, TBC Corporation is a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, TBC responds to the needs of consumers in search of total car care at more than 2,000 franchised tire and automotive service centers under the Big O Tires® and Midas®. TBC is headquartered in Palm Beach Gardens, Florida.


TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the US, Canada, and Mexico. TBC has 20 proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation, one of Japan’s major integrated trading and investment business enterprises. In 2018 Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.


TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.


The Regional Sales Manager will be actively involved in supporting Midas franchisees.  This includes supporting success in our tire programs, parts programs, credit programs, and teaching best practices.  The Regional Sales Manager role will be responsible for both direct sales and selling intangibles.  The Regional Sales Manager will act as a change agent executing business model transformation and will be accountable for improving store operations, growing sales/profits, increasing the value of our franchise network, and growing new stores (both conversions and new construction).

Job Responsibilities

  • Build and maintain strong business relationships with Midas Franchisees and their key management personnel.
  • Coach Midas Franchisees in change management as they begin the transformation of their business. Teach Franchisees how to lead their teams to become a tire destination while growing car count by saying yes to every customer.
  • Execute tactics and strategies to transform the Midas Business Model from a basic service shop to a full service tire destination total car care retailer.  Coach, train, and sell to our Midas Franchisees on how to become world-class tire retailers in a service based environment.
  • Coordinate and lead regularly scheduled Midas dealer meetings by DMA.  Emphasize improving retail execution, supplier initiatives, sharing best practices, implement growth initiatives, and building a camaraderie amongst the dealers in the DMA. 
  • Work with the Franchise Development team on all aspects of growing store count.  Focus includes but is not limited to saving stores, upgrading/transferring weaker dealers to stronger owners and identifying new franchisees.
  • Engage with TBC support departments to help achieve franchisee goals.  Departments include marketing, training, call center, accounting, real estate, construction, purchasing, and tire merchandising.
  • Other duties as assigned. 


  • A minimum of years 5 years of experience managing a retail tire automotive service business and a sales background in the automotive industry is preferred.  Multi-store and or multi- state management experience.  Franchise experience in automotive or other retail industries is desirable.
  • Bachelor’s degree in business administration or other related field of study is preferred.
  • Ability to travel 70-80%.
  • Occasional nights and weekends is required to support franchisee special events.
  • Ability to challenge, motivate, influence, and communicate effectively.
  • Negotiating skills with proven capability to create “win-win” outcomes.
  • Exceptional Microsoft Office Skills (PowerPoint, Word, Excel and Outlook).
  • Experience in multi-unit retail operations.  Including district/area management, store management, business planning, competitive analysis, and retail execution in a company owned or franchise environment. 
  • P&L management in a competitive automotive environment. Thorough understanding of key financial metrics and ratios (cash flow, break-even, profitability, ROI, labor, controllable expenses, managing Gross Profit % vs. Gross Profit Dollars, etc.) and operational drivers with the ability to recommend and convince franchisees to make changes where appropriate.
  • Relationship building talent that gains the trust of franchisees to lead, motivate, change, and hold them accountable to all commitments.
  • Customer service orientation and a high level of professional integrity.


  • Competitive compensation and bonus
  • Tuition reimbursement
  • 401k plan with a company match. Immediate 100% vesting
  • Comprehensive benefits including medical, dental and vision
  • Company paid short term disability and employer subsidized long term disability
  • Company paid life insurance
  • Discounted tire and automotive services
  • And more!


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Nearest Major Market: Chicago

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