Regional Sales Representative East

Date: Nov 25, 2023

Location: Atlanta, GA, US, 30318

Company: TBC Corporation


The Regional Sales Representative is responsible for driving sales and increasing market share for our company's tire products within a designated region. This position involves building and maintaining relationships with customers, identifying new business opportunities, and achieving sales targets. The ideal candidate should have a strong background in sales, excellent communication and negotiation skills, and a deep understanding of the tire industry.

Job Responsibilities

Sales Strategy and Planning:

  • Assist in the development and execution of a comprehensive sales strategy to maximize revenue and market penetration within the assigned region.
  • Identify key target markets and potential customers; create sales plan(s) to effectively reach them.

Business Development:

  • Identify and pursue new business opportunities by proactively prospecting and cold calling potential customers.
  • Conduct market research to identify emerging trends, customer needs, and competitive advantages.

Customer Relationship Management:

  • Build and maintain strong relationships with existing customers, ensuring customer satisfaction and loyalty.
  • Provide excellent customer service by addressing inquiries, resolving issues, and offering appropriate solutions.

Sales Performance:

  • Meet and exceed sales targets within the assigned region.
  • Prepare sales forecasts and reports, providing accurate and timely updates to management.

Collaboration and Communication:

  • Collaborate with cross-functional teams such as marketing, product development, and customer service to align strategies and goals.
  • Communicate effectively with internal teams to ensure smooth order processing, delivery, and customer satisfaction.


  • Qualifying candidate is preferred to have 5+ years of tire industry experience
  • Competent knowledge and sales management experience of multi-segment, multi-channel product portfolio
  • Previous work experience with TBC Brands Product portfolio is preferred
  • Proficient in computer programs including Microsoft Office, etc
  • Willingness to travel frequently within the assigned region
  • Excellent communication, presentation, and negotiation skills
  • Excellent customer service skills
  • Self-motivated and goal-oriented, with a demonstrated ability to work independently
  • Valid driver’s license and CARDATA complaint vehicle
  • BS or equivalent preferred

This is a remote position.  Ideal candidate can live in the Eastern part of the US and must be able to travel within the assigned territory.


  • Medical, Dental and Vision coverage
  • Company paid short term disability and company subsidized long term disability
  • Company paid life insurance
  • 401(k) with company match and immediate 100% vesting
  • Generous paid vacation and paid time off
  • Flexible spending account
  • Employee assistance program
  • Employee automotive service discounts
  • And more!

Company Overview

National Tire Wholesale (NTW) operates more than 125 wholesale and distribution locations nationally and is experiencing rapid growth which presents advancement opportunities for our associates.  NTW is a TBC Corporation company. For 60 years, TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tires, has been a tire company ahead of the curve. Through worldwide operations spanning wholesale, retail, and franchise, TBC also provides automotive maintenance and repair services with best-in-class brands. TBC meets the needs of consumers in search of total car care at more than 3,200 franchised and company-operated tire and automotive service centers under the brands NTW℠, NTB®, Tire Kingdom®, Merchant's Tire®, Big O Tires® and Midas®. TBC serves wholesale customers in the United States, Canada, Latin America, Mexico and the Middle East through NTW℠, TBC Brands, TBC Dealer Group, TBC International and TBC de Mexico.



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Nearest Major Market: Atlanta

Job Segment: Sales Rep, Market Research, Product Development, Sales, Automotive, Marketing, Research